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Privacy Policy

The term “BUFFALO” includes the terms “CENTRIC CANADA APPAREL AND ACCESSORIES ULC” for the territory of Canada and "CENTRIC DENIM USA LLC" for the territory of the Unites States of America.

By using the website, you are transmitting information about yourself that we may keep and use for BUFFALO marketing purposes. When it concerns personal information, BUFFALO has adopted appropriate measures to ensure the confidentiality of personal information and the safeguard of personal information against loss or theft. Personal information is also protected against unauthorized access, disclosure, copying, use, or modification.

This Privacy Policy (the “Policy”) describes the personal information we may collect from you, the purposes for which we collect it, and how we use it. BUFFALO will not collect, use or disclose your personal information other than in compliance with this Policy.

By using the website and/or making online purchases of products, you agree to the terms and conditions of the Policy. This Policy is subject to change and we invite you to consult it regularly.




BUFFALO obtains personal information when you use this site, such as making an order, communicating with us by phone, e-mail, or otherwise or if you complete an entry form to participate in a contest, promotion, or survey online.

Such information may be your name, e-mail and postal addresses, phone number(s), credit card information, or other financial information. We may also maintain a record of your opinions and individual preferences or product interest information as well as acquire any other information about you.




BUFFALO may use your personal information to process your order and to answer your questions, send you or your friends, relatives, or associates, products that you have ordered, provide you with a personalized service, communicate with you and provide you with promotional materials and information regarding our products, services, surveys, contests, promotions, and special offers.




If you prefer not to receive promotional information from us or if you wish that we do not use your personal information, please let us know by writing to us at:

BUFFALO Customer Service
400 Sauve West, 
Montreal, Quebec, Canada, 
H3L 1Z8
or by email at


If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with Customer Service as provided above.

You can request access to your personal information that we collected and request to correct them if necessary. In such a case, BUFFALO reserves the right to charge you for the cost of photocopies that will be necessary to transmit or consult your file.



We will keep your personal information only as long as is reasonably necessary for the realization of the objectives described in this Policy or such longer period as may be required by applicable law.



BUFFALO may disclose your personal information as required by law, in response to legal process and law enforcement requests.

We do not sell or rent your personal information to third parties except as permitted by law. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use such information for the purposes of evaluating the proposed transaction, operating the affairs of the acquired business, or for all other purposes identified in this Policy.



To help us serve you better, we collect information that identifies the computer or browser used to access the Buffalo Jeans Site, as well as the user account associated with that computer/browser if you are logged in. Cookies are pieces of information placed in the settings of your web browser by a website server to identify your computer when you return to a website. Whenever a site welcomes you and tailors data to your specifications, it is reading a cookie left in your browser and identifying information that you may have registered during previous visits, such as your viewing preferences.

Certain cookies placed by our Site do not collect any personal information, and are essential to provision of a functional website and/or app. Accordingly, we have a legitimate interest in placing these cookies (these are known as “Necessary Cookies” and include cookies that drive your navigation on our Site, such as searching for the perfect pair of jeans in the cut, color, and style you want). As we note above, if you have been shopping our site and there are items in your cart, those items will remain in your cart for 14 days and then disappear. Note that you are not required to accept other types of cookies that collect personal information in order to use our Site (such as the advertising cookies described above in the Collection section). When you first use our Site, we will provide you with a choice as to whether you accept placement of non-Necessary Cookies. If you accept our cookies, we may collect information about you from your browsing history and use that to send you targeted advertising. You may withdraw consent at any time by altering your information through the tools in your specific web browser, which will allow you to exempt the Buffalo Jeans website, which is You may also help manage your cookies here: See below for information on how to opt out of Google Analytics information we may collect, including remarketing to you.

Please note that opting out of receiving remarketing cookies does not mean you may never see an advertisement on our Site. It simply means those advertisements will not be tailored to you based upon your preferences on the site. Also please note that some features of our website may not function properly if all cookies (including Necessary Cookies) are blocked.



This Site may use Google Analytics Demographics and Interest Reporting. The Site may also make use of other Google Analytics for Display Advertising features, including Remarketing, Google Display Network Impression Reporting and/or the doubleclick Campaign Manager integration. We are required by Google to disclose the following information to you in our Privacy Statement in connection with our use of any Google Analytics for Display Advertising features on the Buffalo Jeans Site.

You may opt out of Google Analytics for Display Advertising or customize Google Display Network ads by using the Google Ads Settings page. You may also prevent your data from being collected and used by Google Analytics by opting out through the use of the Google Analytics Opt-out Browser Add-on. If the Buffalo Jeans Site makes use of the Google Analytics for Display Advertising Remarketing feature, Buffalo Jeans will use such Remarketing feature to advertise online and third party vendors, including Google, may show Buffalo Jeans ads on sites across the Internet.

Buffalo Jeans and third party vendors, including Google, may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the doubleclick cookie) together to (a) inform, optimize and serve ads based on a user’s past visits to the Buffalo Jeans Site, and/or (b) report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Buffalo Jeans Site.

As with all information we collect, the data from Google Analytics Demographics and Interest Reporting may be utilized by Buffalo Jeans to help recognize and understand user preferences, to make improvements to the Buffalo Jeans Site, to choose content and advertising to display to you, and for other business purposes that will allow Buffalo Jeans to better serve you.